New season · Same markup

Same product. Different color. Higher price.

Shop products that cost more because they're marketed to women. We show you the markup, side by side with the men's version.

Shop the Markup Check a Product Link

average markup across 100 product pairs we checked

$2,400

extra women pay per year for the same goods and services

Source: California Senate, 2020

reasons razors need to be pink

Shop by Category

Clothing

Now with fewer pockets at a higher price.

Two pump bottles of face cleanser on a pink background

Hygiene

Smells like lavender. Costs like a luxury.

Sunglasses, a watch, and a crossbody bag laid out flat

Accessories

Accessorize your markup.

Today's Worst Deals

View all →

For Her

Billie 3 Blade Disposable Razors for Women, The Malibu Set, 3 ct

Billie

$5.97

$1.99 / item

For Him

20 count Disposable Razors Blades for Men,3-Blade Razors

Comfycheer

$9.99

$0.50 / item

Pink Tax (per item)+298.4%

Standard vs. Men's line

Standard

NIVEA Gentle Face Wash Gel Cream for Dry & Sensitive Skin with Almond Oil, Daily Facial Cleanser for Soft and Fresh Feeling Skin, Creamy Face Cleansing Wash, 150 ml / 5.07 fl oz

NIVEA

$24.98

$4.93 / oz

Men's Line

NIVEA MEN Sensitive Face Wash, Gentle Face Cleanser for Men, 5 FL OZ

NIVEA MEN

$8.29

$1.66 / oz

Pink Tax (per oz)+197.2%

For Her

Champion Women's Pullover Fleece Hoodie, Loose Fit, Midweight, Script Logo, Available in Regular and Plus

Champion

$41.25

For Him

Champion mens Pullover Fleece Hoodie, Standard Fit, Midweight, C Logo, Available in Regular and Big & Tall

Champion

$17.65

Pink Tax +133.7%