About

What is the Pink Tax?

The “pink tax” is a form of gender discrimination in pricing. It isn't necessarily an actual sales tax. Products targeted at women often cost more than the same products targeted at men.

Key Statistics

Laws Trying to Address the Issue

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  AB 1287

  California state law

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  Pink Tax Repeal Act

  Proposed federal legislation

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  General Business Law § 391-u

  New York state law

Even with these laws, brands find loopholes, like making minor design changes to justify higher prices.

Why It Matters

Combined with lower salaries (women earn about 20% less than men, per the Economic Policy Institute), the pink tax adds to women's economic vulnerability, reinforces gender inequality, and limits access to necessary healthcare products.

It is important to raise awareness to this issue and urge brands to be more equitable in their pricing.

Why PinkAPrice?

Our website uses satire to criticize and bring attention to the unnecessary mark up in price justified by the smallest features targeting female consumers. Users can browse side-by-side comparisons, or paste any Amazon product link to see if it's pink taxed.

How it works

1. We collect real, live Amazon prices using Bright Data.
2. We match women's products with their men's equivalents from the same brand.
3. We calculate the markup, per item when the sizes differ.

Learn More

• From Cradle to Cane: The Cost of Being a Female Consumer

  NYC Department of Consumer Affairs

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• Pink Tax Statistics

  Unbiased

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• Gender Pricing Informational Hearing: Background Paper

  California Senate Judiciary Committee

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• The Pink Tax: How Gender-Based Pricing Hurts Women's Buying Power

  U.S. Congress Joint Economic Committee

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• Pink Tax Explained

  Plan International UK

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